Dhanai Holtzclaw

Resume

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Los Angeles, CA

Dhanai Holtzclaw

Art Direction · Product Design

Brand systems · campaign craft · product UX · AI generative creative · concept to shipped

DhanaiH@gmail.com702.321.1971linkedin.com/in/dhanaigithub.com/dhanaidhanai.net

Summary

Creative lead who owns how it looks and how it works — art direction, product design, and the build when that's faster than briefing it. Twenty years across broadcast, advertising, web, and product: agency creative direction, founder-led brands, and production software operators use every day. Built and art-directed a hand-drawn apparel brand to $3.8M in lifetime sales while designing the fulfillment systems behind it. Today I direct AI-native generative campaigns and ship product surfaces in Next.js — brand craft and product judgment in the same loop.

Experience

Takeout Order

Founder & Creative / Product Lead

  • Built the brand end to end — identity, voice, and a full hand-drawn product catalog — and scaled it to $3.8M in lifetime sales.
  • Wrote and art-directed campaigns across paid social, web, email, and packaging; ran continuous creative testing where fresh concepts were the primary growth lever.
  • Designed and shipped the B2B fulfillment portal operators use daily — Shopify ingest, labels, and an order state machine — when off-the-shelf tools broke at scale.
  • Directed hundreds of shoots, live-action and AI-generated, building a repeatable system for on-brand generative video and imagery.

Doomsy

Founder · Product Design & Creative

  • Designed and shipped a creative feed product for brands — catalog ingest, private feed, like/pass loop, and natural-language image edits.
  • Owned product UX and creative quality bar: on-brand photos and reels without a shoot, with taste and systems thinking in the same surface.

Well Shucks

Founder & Creative Director

  • Launched a second apparel brand from positioning through storefront — "tragically nostalgic: vintage children's illustrations for adults with behavioral issues."

DJcity

Creative Director

  • Owned brand, campaign, and product creative for a DJ music platform across six years — a startup creative function I built and ran.
  • Directed DJcity TV's on-air identity and partnered daily with engineering to take creative from concept to shipped product surfaces.
  • Art-directed The Cutting Room title package end to end, from type design through final composited delivery.

Ciplex

Creative Director

  • Designed and art-directed the web experiences for ArcLight Cinemas and Grauman's Chinese Theatre, alongside brand, campaign, and digital work for a roster of small-business clients.

Earlier career

Agency and studio work across interactive, brand, and editorial design during the Flash-to-web transition.

  • Mego — Creative Director2009 — 2010
  • Getback — Art Director2008 — 2009
  • Hello Design — Lead Designer2007 — 2008
  • Cytek Studios — Lead Designer2005 — 2007
  • Resultz — Interactive Designer2003 — 2005

Skills

Creative
Art direction, brand identity, campaign concepting, copywriting, editorial & layout, hand illustration, motion (After Effects)
Product
Product UX, information architecture, flows & prototypes, design systems, usability judgment, Figma
AI creative
Generative video & image direction — Seedance, Kling, Nano Banana, Flux via fal.ai & Runware; AI as production accelerant
Design tools
Figma, Photoshop, Illustrator, After Effects, Premiere, InDesign, Procreate
Build
Next.js, React, TypeScript, Shopify, Meta Ads — ships production software solo when needed