Dhanai

Resume

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Los Angeles, CA

Dhanai Holtzclaw

Art Director & Product Designer

Brand, campaigns, product UX, and AI creative

DhanaiH@gmail.com702.321.1971linkedin.com/in/dhanaidhanai.net

Summary

Art director and product designer with 20 years across broadcast, advertising, web, and product. I built a hand-drawn apparel brand to $3.8M in sales and designed the fulfillment software behind it. Now I design and build Doomsy, an iOS app for directing AI films. I take work from the first idea to the shipped thing.

Experience

Takeout Order

Founder · Creative & Product Lead

  • Built the brand end to end, from identity and voice to a hand-drawn catalog, and grew it to $3.8M in lifetime sales.
  • Wrote and art-directed campaigns across paid social, web, email, and packaging. New concepts were the main growth lever, so I tested them constantly.
  • Designed and shipped the fulfillment portal operators use daily: Shopify ingest, labels, and an order state machine.
  • Directed hundreds of shoots, live-action and AI-generated, with a repeatable system for on-brand video and imagery.

Doomsy

Founder · Product Design & Creative Direction

  • Designing and building an iOS app for directing short AI films: previs, cast, scenes, takes, voices, music, and a phone-sized editor.
  • Modeled it on a real production. Ask, the built-in assistant, can fill in any step, but the director still presses Generate.
  • Rebuilt it from an on-brand content feed for brands once image models made that easy for everyone.

DJcity

Creative Director

  • Ran brand, campaign, and product creative for a DJ music platform for six years, building the creative function in-house.
  • Directed the DJcity TV on-air identity and worked daily with engineering to ship product surfaces.

Ciplex

Creative Director

  • Designed and art-directed web experiences for ArcLight Cinemas and Grauman's Chinese Theatre, plus brand and campaign work for small businesses.

Earlier career

Agency and studio work across interactive, brand, and editorial design during the Flash-to-web transition.

  • Mego - Creative Director2009 - 2010
  • Getback - Art Director2008 - 2009
  • Hello Design - Lead Designer2007 - 2008
  • Cytek Studios - Lead Designer2005 - 2007
  • Resultz - Interactive Designer2003 - 2005

Skills

Art direction
Brand identity, campaign concepting, copywriting, editorial layout, hand illustration, motion
Product design
Product UX, information architecture, flows, prototypes, design systems
AI creative
Generative video and image direction with Seedance, Kling, Nano Banana, and Flux
Tools
Figma, Photoshop, Illustrator, After Effects, Premiere, InDesign, Procreate
Build
Next.js, React, TypeScript, Shopify