Dhanai Holtzclaw

Resume

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Dhanai Holtzclaw

Designer · Developer · Director

Brand & Art Direction · React / Next.js / TypeScript · Design Systems · AI-native creative

Los Angeles, CADhanaiH@gmail.com702.321.1971linkedin.com/in/dhanaigithub.com/dhanaidhanai.net

Summary

Twenty years designing, directing, and building. I hand-drew a brand to $3.8M in lifetime sales and built the software that runs it, ship production apps in Next.js, and keep a daily practice in AI video and creative direction. Most people pick a lane — I take the whole arc, from concept to craft to code to shipped.

Experience

Takeout Order — Founder · Designer · Creative Director

  • $3,788,518.88 in gross sales since Jan 2020 — founded the brand, designed the identity, and hand-drew the full catalog
  • Owned marketing and DTC; directed brand identity across web, paid social, and email with iterative performance-creative testing
  • Direct AI-native ad creative — generative video and image alongside live-action shoots (Seedance, Kling, Nano Banana via fal.ai)
  • Built the internal fulfillment software when scale broke manual workflows

Margenie — Founder · Design Engineer

  • Building agent-native ops platform for Shopify brands: profit metrics, Meta ad diagnostics, in-chat creative workflows
  • Designed the Ops design system (shared components, style guide) across ad-ops and chat surfaces
  • Built the agent layer: playbooks, ranked fixes, streaming tools, human-in-the-loop approvals
  • Generative creative for ad refresh via fal.ai (Nano Banana 2, Seedance 2) — approval-first, not auto-publish
  • Stack: Next.js, React, TypeScript, Prisma, Meta Graph API, Shopify API, Vercel

Parfade — Founder · Product · iOS

  • Designed, built, and shipped an iOS app for golfers — round scheduling, side games, real-time chat, push notifications; live on the App Store
  • Stack: Expo, React Native, Next.js API, Drizzle, Neon Postgres, Ably

Fulfillment portal — Product · Engineering

  • B2B web portal for print partners — Shopify ingest, EasyPost labels, order state machine operators run unattended
  • Production on AngularJS + Firebase; maintained while shipping greenfield Next.js products

Earlier career

20+ years across agencies and product teams

  • DJcity — Creative Director2013 – 2019
  • Ciplex — Creative Director2010 – 2013
  • Mego — Creative Director2009 – 2010
  • Getback — Art Director2008 – 2009
  • Hello Design — Lead Designer2007 – 2008
  • Cytek Studios — Lead Designer2005 – 2007
  • Resultz — Interactive Designer2003 – 2005

Skills

Design & Creative
Art direction, brand identity, UI/UX, motion, hand illustration
Engineering
Next.js, React, TypeScript, Node, Postgres, React Native, design systems
AI
Cursor & Claude Code (build); Seedance, Kling, Nano Banana via fal.ai (creative)
Integrations
Shopify, Meta Marketing API, EasyPost, Stripe
Tools
Figma, Procreate, Vercel