2026–presentFounder · Product Design · Brand

Petshirts

AI pet art → print-ready apparel - photo to Shopify checkout

  • Product
  • Brand
  • AI
  • E-commerce
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Petshirts product screenshot

Product screens

The loop in the hand

Petshirts mobile landing - Your pet deserves to be on a t-shirt
Landing - CTA and social proof
Petshirts Pick a style - Howling, Victorian, and more
Styles - browse the art library
Petshirts Start with your pet upload modal
Upload - start with a pet photo
Petshirts Howling design preview on black tee
Preview - design on garment
Petshirts Rap Tee collage with Regenerate and Add to cart
Generate - regenerate until it hits
Petshirts cart - Howling T-Shirt Black checkout
Cart - checkout via Shopify

Key flow

Pet photo to paid order in about three minutes

Customer

01

Land

The shirt is the pitch. Create starts here.

02

Pick a style

Taste leads. The library is the catalog.

03

Upload the pet

One photo. The pet stays the subject.

04

Preview on a tee

A fast preview on a real blank, so it feels like a product.

05 · Decision

Love it?

Yes goes to garment, color, and size. No makes another take.

06

Cart

Checkout hands off to Shopify.

System

03b · System

Guard, then generate

Turnstile and a rate limit first, then a fast 1K preview.

05b · System

Regenerate

Same pet, same style, a new take.

After payment

07 · System

Shopify checkout

The headless cart hands off to Shopify to pay.

08 · System

Paid webhook

The order lands. The design URL rides on the line item.

09 · System

4K print file

Prepared only after payment. Previews stay 1K so the wait stays short.

10 · System

Print and ship

An operator prints it on a Comfort Colors blank.

States

Keep the joy up while the AI works

Generation is slow, can fail, and is rate limited. Each state keeps the pet in front and offers one next step.

Upload

Photo on its way

The photo shows the moment it's picked. Tips sit under it. The error comes after, not during.

Loading

Painting the preview

The tee and the style are already there, so the wait never looks like a blank page.

Error

Preview failed

The photo stays. The only ways forward are try again or change style.

Limit

Rate limited

The sheet says when it resets, and the designs already made are still there.

Empty

Empty cart

Nothing here yet. The only action leads back to creating a shirt.

Overview

Petshirts turns a phone photo of your pet into wearable art: pick an AI style, preview it on a real garment, choose sizes, and check out through Shopify. Tagline energy: your pet deserves to be on a t-shirt.

I designed and built the storefront, brand system, style/prompt library, admin CMS, and print pipeline end to end - Next.js, Runware, Neon, Vercel Blob, Shopify.

Problem

Pet parents want identity-faithful merch of their animal, not generic stock art. Traditional custom shops are slow or designer-gated; most AI demos stop at a pretty image and never get to print-ready commerce.

Product design

Collapsed the path to ~three minutes: upload → style → garment/color/size → cart → checkout. Previews generate at 1K for speed; after payment a 4K print file is prepared for fulfillment.

  • Style-first browse and create flows so taste leads, not SKU grids
  • Live flat-lay preview on Comfort Colors blanks (tee, sweatshirt, long sleeve)
  • Collections (Bootleg, Gallery, Saturday Morning, Fridge Door, Holiday, Club…) with a prompt library behind the UI
  • Headless Shopify checkout with design URLs on line items for operators

Key flow

Three lanes: the customer, the system, and what happens after payment. The customer only makes taste calls - style, love it or regenerate, garment and size. Abuse guards, preview generation, the 4K print file, and the handoff to the operator all happen out of view.

States & edge cases

Generation is slow, sometimes fails, and costs money, so rate limits are real. The states keep the pet and the tee on screen, never lose the customer’s photo or finished designs, and always leave one clear next step.

Brand & craft

Playful pet-parent voice with a loud pink primary, yellow chips, and Unbounded + DM Sans. Marketing sells joy; the product chrome stays quiet so the AI art and garment photos can lead.

Ops & stack

Admin CMS for styles, collections, garments, mockup lab, and landing copy. Abuse prevention via Turnstile and rate limits. Stack: Next.js 15, Runware (Fal fallback), Neon Postgres, Vercel Blob, Shopify Storefront + webhooks.

Outcome

Production-ready private build at petshirts.co - launch-gated while catalog and print ops lock. Portfolio proof of DTC product design where brand, generative craft, and checkout share one seat.