Undeniable
AI-native video studio branding and landing — commercials, social, creators
- Brand
- Product
- AI
Layouts
Desktop and mobile
Placement stills
Overview
Undeniable is a speculative brand and desktop/mobile landing for an AI generative video studio — commercials, social, and creator work with a director’s bar for craft.
The brief was studio-site energy, not SaaS dashboard: one cinematic composition, brand as the hero signal, and placement stills that read as production, not stock.
Problem
Most AI studio sites either look like purple SaaS or bury the brand under feature grids. The portfolio needed a site that could sit next to entertainment studios — showreel-first, work-first — while still naming three production lanes without repeating them on every block.
Design system
Near-black field, bone type, acid lime (#C8F542) as the only accent. Space Grotesk across the board after killing a serif/sans split. Sharp corners, vector play icons, true three-column nav with the link cluster on the geometric center.
- Desktop 1440 + Mobile 390 as paired frames in one Figma file
- Hero project reel with lime active state
- Capabilities holds the lane taxonomy once; work labels speak in formats
- Generated cinematic stills (Porsche, Tower 38, Skims, Adidas, Hermès, UGC) as placement media
Product design
Information architecture mirrors a production house: showreel CTA, capabilities, selected work as full-bleed panels, process as Brief → Generate → Edit → Ship, then a single closing ask. Mobile stacks the same system — menu chrome, full-width CTAs, thumbs parked at the bottom of the first viewport.
Outcome
A coherent brand-and-landing kit ready to hand to engineering or keep as speculative portfolio craft — proof I can art-direct generative media and ship a studio site that doesn’t read like every other AI landing.