2026–presentFounder · Product Design · Creative Direction

Doomsy

An AI film studio on your phone — one idea in, a finished film out

Product
AI
Film
Mobile

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Product screens

From idea to edit

New video form with the previs clip, cast, place, dialogue, and the generate cost — New video — the previs, the cast, and the cost

Previs blocking a conversation: two stand-ins at a table, with the camera, lens, and timeline — Previs — block the shot, then export the move

Train Wreck project with the edit, the elements, and the scenes — Project — the edit, the cast, and the scenes

Assets, with the film's shots and previs blockouts — Assets — the film's videos and previs

Crooked Moon playing in Doomsy, with the cover, the prompt, and the model — Music — the score, ready for the edit

The Train Wreck edit in the Doomsy editor, with the scene in the player and the cut on the timeline — Editor — a real timeline, sized for a phone

Key decision

Swap shot turned into an editor, and the editor reorganized the app

Before

The video page did the editing

Tap a shot to regenerate it, edit it, swap in another take, download it, or delete it. Every fix lived on one screen.

Regenerate
Edit
Swap shot
Download
Delete shot

Oct 8

“We're essentially building a very simple NLE, where each cut is split into its own clips and we can drop in different versions.”

“If we have our editor, our current video screen doesn't need so many edit options. That will be handled in the edit.”

“Current projects are basically video takes if the editor holds the full project.”

After

Projects open on a bin. The editor holds the cut.

A project houses scenes. Scenes house takes. Fixes happen in the edit, where you can see the whole film.

Data model

Project, then scenes, then takes. Renamed in code too, so the words match the screen.

Video page

It sheds the edit menu and goes back to watching takes and generating again.

Navigation

Projects, Assets, Create, Audio, More. Create opens a sheet, so it doesn't fight the old button.

Reach

A polished editor is what lets a film run longer than a single clip.

Overview

Doomsy turns one idea into a short film on your phone. It casts the film, writes the shots, voices them, scores them, and renders the takes. You cut it yourself.

I design and build the iOS app, and I direct the films in it, including Clean Glass and Train Wreck. It started as a feed of on-brand posts. When image models made that easy for everyone, I dropped it and rebuilt around how a film actually gets made.

Problem

AI video tools hand you a clip. A film needs a cast that holds from shot to shot, shots that cut together, voices, music, and an edit. That work usually lives across several tools and a desktop editor.

Product design

I modeled the app on a real production, so every piece has an obvious home.

Previs blocks the shot before you generate: stand-ins, a camera you can walk, a lens, and a horizon. Then you export the move.
A project holds the brief, the look, the cast, and the scenes.
Characters, places, and props live in Assets, each with variants.
Voices and music live in Audio, then land in the edit.
Ask can fill in a step. You still press Generate.

The key decision

Editing first lived on the video page: regenerate a shot, swap a take, download it, or delete it. Getting swap to work, I wrote in my notes: “We're essentially building a very simple NLE.”

So I built one for a phone. Three picture tracks, three audio tracks, trim, split, and captions. Ask can describe a change, and one undo takes it back. Then I let the editor reorganize the app. A project opens on its scenes, and fixes happen in the edit, where you can see the whole film.

How I decided

Three rules kept settling the arguments:

You stay in control. Ask fills the form. You press Generate.
Nothing gets thrown away. Every take, edit, and regeneration stays.
Show the cost, then confirm, before anything spends credits.

Outcome

A working iOS app and a landing at doomsy.ai. Product design, art direction, and the build in one seat.