Takeout Order
Brand system, growth creative, and fulfillment product — $3.8M
- Brand
- Product
- Growth
Overview
Takeout Order is a direct-to-consumer apparel brand I founded and still run end-to-end. Every design in the catalog is hand-drawn by me. I own brand, paid social, email, and the product surfaces that keep the business running — including a B2B fulfillment portal print partners use every day. Gross sales since January 2020: $3,788,518.88.
The work sits where art direction and product design meet: creative that has to convert, systems operators can trust, and a visual language that stays coherent under performance pressure.
Problem
Differentiate without a corporate team. Keep creative fresh as ads fatigued. Scale fulfillment without losing coordination — email chains and spreadsheets broke first.
Brand approach
Built the brand around hand-drawn illustration as the moat — identity, catalog, packaging, and campaign craft owned in one seat.
- Hand-drew the full catalog and directed brand identity across web, paid social, and email
- Art-directed live-action and AI-generated shoots into a repeatable on-brand production system
- Ran continuous performance-creative testing where fresh concepts were the primary growth lever
Product approach
When ops broke at scale, I designed and built the fulfillment product instead of forcing off-the-shelf tools to fit — Shopify ingest, EasyPost labels, and an order state machine operators run unattended.
- Mapped partner workflows and edge cases with real operators
- Designed clear states for receive → print → pack → ship
- Shipped production software solo so creative and ops stayed in one feedback loop
Outcome
$3.8M+ lifetime sales and a brand still running. Proof that craft, campaign systems, and product UX can live in the same founder seat — and that taste without operable systems doesn't scale.